Logo design of a company can make or break its business prospects in the market. A perfectly created logo is capable of establishing a good rapport with the audience that a company and its business tries to achieve. But a wrongly designed logo fails to communicate a business message and ultimately harms business of a company.
Know The Brand
Before you set out to design your logo, make sure that you have some insight of the brand. Keep this in mind that the logo must reach a particular set of people, which is the target market and target customers. So, write down what your business, brand and market is all about. Find out what the brand ideology is and what inspirations it holds for future.
Reflects Nature Of Your Business
Make it sure that your logo is fully capable of representing your business. The colors and images used in your logo should align with the business you run and the products or services you deliver. It is when a logo aligns with your business that it will create a brand identity for your company in the competitive market.
Impression Is Crucial
Your logo design should make a lasting impression on the market and the customers. Just a glance at your logo is enough to mesmerize the people. The logo functions for a company by enticing the customers again and again once they have a good impression of the design.
To create an impression, make sure that your logo is unique, which means that its design should be based on a new concept so that it stands out in the crowd of logos in the market. The logo must also be better in design than your competitors.
Use Colors In A Planned Way
Colors play a crucial role in determining a brand’s message. For example, if you use red as a main color in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. If blue is the chief color, it will evoke the feelings of intelligence and togetherness. This is the reason that most of social channels such as Facebook has logos in blue. If you want to create a social media page, think of having blue as its main color in its design.
Pick Fonts Carefully
Many designers just do not pay attention to selection of typefaces and chose them randomly. The fact is that typefaces speak about personality of a brand. For example, a typeface used for a toy company’s logo will most likely be a handwritten typeface. This is because the children are the target customers and you want to project your brand as child-friendly business.
Chose The Type Of Logo
Do you want a logo that has your company’s name as a main feature. That could be the best logo idea, in fact. Such a logo is known as a logotype. Famous examples of logotypes include the logos of RayBan, IBM, and Coca-Cola. If you choose to have a logotype, it will have your company name visible to the customers immediately. This means that your logo will become your brand’s advertisement as well. You will not be spending much to generate publicity about your brand. The logo will tell your company name to the people. Small business with a small marketing budget benefit from logotypes.
Keep It Simple
Every expert logo designer and any graphic designer will lend you this advice. They all lay extra emphasis on creating a simple logo design by there graphic design services. When we speak of a simple logo, it implies that there should be the use of one or two colors, fonts and other elements. The viewers should get the message at the first glance of the logo. But if there are two many confusing colors and fonts or a complex shape of logo, then it will send mixed signal to the viewers.
Make It Scalable
Another quality of a great logo design is that it is easily scalable. Remember that your logo will feature on a variety of advertisements. It should appear as an impressive logo on all the media. This means that when scaled up to larger proportions on a billboard, the logo should look impressive. It should become part of the billboard design.
It Should Be Impressive In Colorless Version
Another effective tip to create a powerful logo design is to make sure that it is equally impressive in black and white. There are many instances when a logo appears without colors. It may be on documents, faxed documents, newspaper ads, stationery, and many other items. For example, a newspaper ad generally is in black and white. This means that your logo should make a good lasting impression on viewers on the ad.
So, these are our powerful tips that you should consider while choosing your logo. Withstand team will always follow these steps and explain more details while deciding your new logo for your business.